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Xbox Elite Wireless Controller Series 2 Post-Production Audio Mix
- Project type
- Product commercial
- Client / campaign
- Xbox campaign
- Our role
- Re-recording mixer — commercial spot.
- Mix format
- Stereo, broadcast and digital platform specs
The Creative Objective
Make hardware feel premium and tactile — every click, snap and magnet is part of the product story.
The Technical Challenge
Product detail sounds are tiny and easily lost under music, but exaggerating them makes the spot feel fake. The spot also had to hold up across broadcast, YouTube and social specs with different loudness targets.
Our Approach
Detail effects were placed in gaps engineered into the music rather than pushed over it, keeping them believable. Separate loudness-targeted versions were produced from the same approved balance so every platform got the intended mix.
Final Deliverables
Platform-specific masters, stems, and cutdowns for broadcast and digital delivery.
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